Hello I am Emily Crawford of @whyhellobeauty & @thesocialblogger
With 16.6k Instagram followers on my beauty + lifestyle blog WhyHelloBeauty.com, I decided to
share all my Instagram knowledge on my new platform, The-Social- Blogger.com to assist aspiring
beauty bloggers to build their own beauty blog with Instagram! But I also believe that my knowledge
is transferrable into any niche or industry, so I want to share a handful of tips blow!
Interested in growing your business or blog with Instagram? You’re in the right place! By growing
your social media presence + profile, you can in turn grow your blog or business by following the
Capture your audience quickly by nailing your bio. Keep it matter of fact yet witty, add as much
detail as you can about who you are – within the 150 character limit! – and if you are a user, add in
your Snapchat details. Scroll through winning Instagram accounts and look at their bios to
brainstorm ideas for your own! I’ve popped mine below for reference;
Beauty + Lifestyle Blogger | TAS AUS
A coffee & lip balm addict | Forever wanting a massage + manicure
CURRATE YOUR FEED
Curate your feed and have intention behind each image upload; this combination is key to increasing
your followers. Take some time to think about your ideal Instagram newsfeed. What does it look
like? Is it bright pastels with lots of white images thrown in? Edgy black and white? Bold & tough
colors? What are your favourite insta-people doing that hits the right spot for you and their
followers? Use that inspiration and once you know what you’re going for, start implementing it.
Once you do this, your feed will be much more alluring and you’ll notice more people will be
pressing the green FOLLOW button.
Ooo – don’t forget to edit photos to give your feed cohesion with apps like SnapSeed or VSCO Cam
LIKES and FOLLOWS
Simply like similar images to yours, follow those who inspire you and genuinely comment as you
would in real life, this is the key to building your followers. Spend as much time as you can on
Instagram, say 45 minutes a day (if that’s possible) doing the above and reaching new people. You
don’t have to do it all at once either. Get involved at different times of the day, spending 5 or 10
minutes here and there. This gives you access to different influencers time zones and means you can
work out peak posting times.
Remember to think outside the box and take the following into consideration: We beauty bloggers
typically posts makeup flatlays and say handbags, quotes and pretty sunsets. But, we also love stylish
and on trend accessories, inspirational books and magazines, candles, interior design, fashion – the
list goes on!
Flatlays are everywhere right now and creating incredible images is actually so easy! If you’re just
starting out, all you’ll need is a smart phone + a piece of a4 paper. Just place your products on the
paper in various ways and start playing around! Experiment with different angles (think bird eye
view or up+close 3d views) and lighting. Natural light is always best and avoid taking photos in the
evening, the day time provides much clearer and crisp images. *Allow lots of time for the perfect
If you post an image of a lipstick then make sure you tag the brand in the caption + within the image
and also use their hashtag. By putting a little extra effort into your images you will see a huge return
when a brand #regrams your work with their audience. And who knows, gaining the interest of a
brand/company opens up the potential for you OR them to reach out and discuss future collabs –
the world is your oyster!
If someone has taken the time to comment on an image of yours, ensure you reply! Building
relationships and engagement on your instagram are the key to building your digital presence and
replying to notifications and messages warmly and sincerely are such a great way to do this!
I hope you have found this guide useful and if you’re a beauty blogger looking to grow their blog
with Instagram, take a peek at the-social- blogger.com for my exclusive debut ebook! I also blog over
WhyHelloBeauty.com so I’ll catch you somewhere in this wonderful digital world!
XO | emily